A Beginner's Guide to SEO
SEO—or Search Engine Optimization—is a term that might sound confusing when you first hear it, but we plan to make it fairly simple in the article. SEO is the process of optimizing your online content (website, blog or otherwise) for best results on search engine algorithms like Google or Bing. Search engine algorithms sift through all of the content out on the web and collect their findings on their results pages. This is where, when you conduct a search for your business, your business will be found by customers or be demoted to the land of “second page and beyond.” Your business’ SEO efforts are what determines your SERP (search engine results page) ranking, and as a result, determines how “searchable” you are to your customers online.
Still too complicated? In short, SEO is the process of tweaking your website, blog and other online content so that Google, Bing and other search engines will put you at the top of the search results page when customers are looking for you online.
Basic SEO terms
Search Engine Results Page. This is a list of results that search engines formulate and present after a search is made. Your SERP rank is where your website/content appears on the list of results.
When one webpage hyperlinks to another website; this process is popular in blogging and creative writing. The more backlinks your website gets, the better your SERP rank!
A word or phrase that a consumer enters in search. Your website and content should be optimized to draw in the consumers who are searching for specific keywords. Example: “best cajun food Louisiana”
Data that tells the search engines what your web page/content is about. This helps the search engine algorithms know if your content is relevant to what the consumer is looking for.
Why does SEO matter to my business?
If you’re thinking to yourself“well, I don't need that for my business,” we're here to tell you that you’re wrong! Optimizing your website and written content with the right keywords, meta data and other SEO factors will be hugely beneficial to your business.
If you play your SEO cards right, it will get your business found when customers ask Google and Bing about things relevant to your business. If you’re a Cajun restauranteur, SEO can help you be found whether local gourmets are searching “www.cajunfood.com (you)” or “best cajun food Louisiana,” or even “where can I find authentic Cajun food?”
Here are the four biggest reasons you should care about SEO, no matter what your business is:
If one person types in “best cajun food Louisiana” into Google, and your business is at the top, then they’re likely going to click on your name. But there isn’t just one person Googling that term—there are thousands. Each person who clicks on your name from Google is another boost to your website traffic, and more potential business and sales for you! SEO + more traffic = higher revenue!
Offering helpful solutions for customers
Optimizing your content for specific keywords like “restaurants with live music” or “best crab cakes” means that when a customer goes to Google to find answers to their questions, they’ll find you. Creating a name for yourself in your industry as a helpful, informative brand will improve your reputation, and get more customers flocking your way!
SEO makes marketing easier (and cheaper)
If a customer can find you at the top of Google by typing in “best cajun food Acadiana,” then why would you need to pay for ad space at the top of the page? SEO is what determines where your business appears on Google, so optimizing your content for the search engines just makes sense when it comes to where you should be spending your marketing bucks.
Don’t give business to your competitors
Still not sure why you should use SEO? Well, here’s a big one—if you don’t start capitalizing on utilizing SEO tactics for your business, then it’s your competitors who will be found when local customers go looking. Someone has to be at the top page of Google, right? If you’re not employing SEO tactics for your business, then it will be your competitors who show up when your potential customer turns to Google for advice and answers.
Search Engine Optimization is important to consider when creating and publishing any kind of online content—whether it’s your business website, company blog or otherwise. The better your business gets at optimizing your content for SEO, the more likely you are to be seen online, and the more business you’ll get to your storefront!
If you have questions on what your budget for SEO should be and how to get started on having Procept Marketing leverage SEO tactics for your business, send a line to Brad or give us a ring at 337-456-6845!